Employees work on the Apple assembly line at the Foxconn plant
Apple, the computer giant whose sleek products have become a mainstay of modern life, is dealing with a public relations disaster and the threat of calls for a boycott of its iPhones and iPads.
The company’s public image took a dive after revelations about working conditions in the factories of some of its network of Chinese suppliers. The allegations, reported at length in the New York Times, build on previous concerns about abuses at firms that Apple uses to make its bestselling computers and phones. Now the dreaded word “boycott” has started to appear in media coverage of its activities.
“Should consumers boycott Apple?” asked a column in the Los Angeles Times as it recounted details of the bad PR fallout.
The influential Daily Beast and Newsweek technology writer Dan Lyons wrote a scathing piece. “It’s barbaric,” he said, before saying to his readership: “Ultimately the blame lies not with Apple and other electronics companies – but with us, the consumers. And ultimately we are the ones who must demand change.”
Forbes magazine columnist Peter Cohan also got in on the act. “If you add up all the workers who have died to build your iPhone or iPad, the number is shockingly high,” he began an article that also toyed with the idea of a boycott in its headline.
The New York Times’s revelations, which centred on the Foxconn plant in southern China that has repeatedly been the subject of accusations of worker mistreatment, have caused a major stir in the US. Although such allegations have been made before in numerous news outlets, and in a controversial one-man show by playwright Mike Daisey, this time they have struck a chord. Continue reading